Services

Social Media Management in Las Vegas

The Neon Mob is a Las Vegas social media management studio for restaurants, resorts, shows and lifestyle brands. Strategy, a monthly content calendar, photo and video content days, captions, publishing, engagement and reporting sit with one team, so a feed stays consistent and on brand without your staff shooting it on their phones.

Deliverables: Content Calendar

Timeline: Monthly retainer

Social Media Management for Hospitality & Entertainment

Content Strategy & Calendars

What each channel should say this quarter, on what rhythm, and the monthly calendar that makes it happen. The ongoing program for Casa Playa at Wynn Las Vegas runs on a calendar that covers seasonal campaigns, menu launches and day-to-day posts.

Reels, TikTok & Stories

Vertical video made for the feed, from a dish landing on the table to a launch countdown. The Azilo Pool opening for Sahara Las Vegas ran on Instagram Stories cut from the campaign shoot.

Captions, Publishing & Engagement

Copy in the brand’s voice, scheduled and posted by us, with comments and messages answered so the channel feels attended. Zero Bond Las Vegas hands us the photography, the video and the social strategy together.

Multi-Venue Programs

One team and one calendar across several restaurants or outlets on a property, with each venue keeping its own voice. Our work at Wynn Las Vegas started with a single venue and grew across the property as other operators wanted in.

Launch & Seasonal Campaigns

A burst of content for an opening, a season or a menu change, built to run alongside or instead of a retainer. The Play Playground launch at Luxor delivered the campaign library its channels ran on.

Selected Social Content Programs

View all work →
Overhead table spread at Casa Playa: grilled prawns on yellow sauce, steak with shishito peppers, ceviche, salsas and a margarita

Photo + Video + Social · Restaurants

Casa Playa Food & Lifestyle

Wynn Las Vegas

Casa Playa, Wynn Las Vegas. Ongoing photo, video and social strategy: a monthly stream of premium content and a calendar that carries seasonal campaigns, menu launches and community engagement.

Lunch table at Zero Bond Las Vegas with a burger and fries, salmon, salads and cocktails beside floor-to-ceiling windows

Photo + Video + Social · Restaurants

Zero Bond Las Vegas

Wynn Las Vegas

Zero Bond, Wynn Las Vegas. Photography, video and social strategy for a members’ club, supporting the brand presence and member experience across digital channels.

Sliced tomahawk steak in a copper pan beside a Caesar salad and caviar bites on a green malachite table at Delilah

Photo + Video · Restaurants

Delilah Food & Cocktails

Wynn Las Vegas

Delilah, Wynn Las Vegas. Monthly food and cocktail content produced with The h.wood Group, keeping the channels fresh through seasonal promotions and menu updates.

Azilo Ultra Pool poster: a model in red lifting a billowing scarf on sand dunes under a blue sky

Photo + Video · Resorts

Pool Brand Campaign

Sahara Las Vegas

Azilo Pool, Sahara Las Vegas. Launch campaign content including Instagram Stories cuts, with a continuing library for marketing and events.

Play Playground Las Vegas poster: a woman laughing in a neon corridor under the line Trade Screen Time for Play Time

Photo + Video · Entertainment

Lifestyle Campaign

Play Playground

Play Playground, Luxor Las Vegas. Launch campaign photography and video used across the property and its ongoing marketing channels.

Red wine being poured beside a filet mignon with flaky salt, braised leeks and a pot of fries at The Bedford by Martha Stewart

Photo + Video · Restaurants

Food & Lifestyle Content

The Bedford by Martha Stewart

The Bedford by Martha Stewart, Paris Las Vegas. An evergreen food and lifestyle library used across social media and in-room advertising.

Our Social Media Process

  1. Audit and strategyWhat's working on your channels now, who you're reaching, and what the next quarter should say. We agree the themes and the posting rhythm.
  2. Content calendarA monthly calendar with every post, caption and shoot day laid out for approval before anything is made or published.
  3. Content daysMonthly photo and video days on site with our photographer, videographer and stylist, shooting the calendar in one go.
  4. Edit, captions and graphicsSelects, edits, vertical cuts, captions in the brand’s voice and any graphics, all on brand and ready to schedule.
  5. Publish and engageWe schedule and post, and we answer comments and messages so the channel feels attended.
  6. Report and adjustA monthly report on what moved the numbers and what changes next month. The strategy is revisited each quarter.

Social Media Built for Hospitality Brands

Strategy and production in one team
The people planning the calendar are the people shooting it, so nothing is promised on paper that can’t be made on the day.
A photographer and a videographer on every content day
Stills and vertical video come from the same visit, styled and lit by the same crew. No stock, no phone snapshots.
Food styling in-house
Our food stylist is also a chef. Dishes are built for the camera without losing what the kitchen intended.
Grown inside a resort
Our Wynn Las Vegas program started with one venue and expanded across the property as other operators wanted in. We know how a resort’s brand, legal and F&B teams work.
Reporting you can act on
A monthly report on reach, engagement and growth, and what we are changing next month because of it.
Art direction, not just posting
An art director keeps the grid, the graphics and the captions consistent with the rest of the brand.
“The Neon Mob was working on a single venue, and it wasn't long before other operators across the property wanted in. That kind of organic growth says a lot about the work they do. Beautiful photography and video production has expanded into strategy. They've become a real creative partner, not just a production vendor.”
Eric V. - Social Media Director

Wynn Las Vegas

Social Media Management FAQ

What's in a monthly retainer?

The calendar, the content days, editing, captions, scheduling, engagement and a monthly report. Packages scale with how many channels and venues we are running.

Do you shoot the content or use ours?

We shoot it. Every retainer includes content days with our photographer and videographer, and we can fold in your own photos and video where they fit the calendar. Commercial photography →

Do we need to be on every platform?

No. We start where your audience is, which for hospitality is usually Instagram and TikTok, with Facebook for local reach, and add channels only when there's a reason.

Can you work with our in-house team?

Yes. Some clients have us produce the content and post it themselves; others hand us the whole channel. Either works.

Can you run a launch or a season without a retainer?

Yes. A launch campaign delivers the content library and a posting plan for the opening period; the Play Playground and Azilo Pool launches worked that way.

Is there a minimum commitment?

Retainers are monthly. We recommend at least three months, since social takes a little time to compound, and we'll show you the trend line each month so the decision is easy.

What results should we expect?

We report reach, engagement and follower growth every month and adjust the plan from it. We don’t promise numbers up front; we show you the trend line and what we are doing about it.

Who owns the content?

Usage is agreed in the quote based on where and how long the content will run, and the files are yours to use across those channels. Tell us the placements up front and the proposal will spell out the terms.

Also from the studio: Commercial photography → Video production →

Ready for a Feed That Never Goes Quiet?

Tell us which venues and channels you're running and where they stand today. We'll come back with a content program and a monthly scope within a few business days.

Set up a content program